Primary Care Physicians' Involvement in Cancer Care

HRA® has conducted a study with primary care physicians (PCPs) regarding their involvement in patient cancer care. In this interactive webinar, we discussed the results of this survey with Dr. Laurence J Heifetz, MD, FACP:
  • How to provide marketers with market intelligence that tracks the trend of PCP involvement in Cancer Care that yields early referrals
  • Communication challenges between PCP and Cancer Centers
  • Recommendations for pharma on how to facilitate PCP’s involvement in cancer care
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