Advances in Digital Data Mining Create New Opportunities for Research

There are more than 7 billion people in the world, and of those people nearly 2.8 billion are social media users. Research proves that people discuss their feelings and motivations within these social media channels. If you know how to listen to these online voices, social media can provide actionable insights such as drivers of behavior and competitive intelligence.
Listen in to learn how to incorporate social media into your business strategy; such as marketing planning, business intelligence, market landscape, competitive intelligence, market positioning, and drug development.
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