US Hospital-based Automated Solution (Medical Device)
A medical device company was preparing to release new service plans for an existing line of hospital-based automated solutions and wanted to understand customer receptivity.
This client was planning to release new service plans for an existing line of hospital-based automated solutions and wanted to understand their existing customer receptivity to the attributes of the proposed service plans.
- We employed an on-line focus group to conduct two 90-minute focus groups with 10 directors of hospital pharmacy.
- Each respondent represented a key US client.
- The on-line nature of the program facilitated a fast-paced interaction, detailed discussion and real-time adjustments to questions
- The client initially expected a wide acceptance of their service plans, as is, across all respondents. However, results of this study showed them novel and critical features they had missed and thus, convinced the client’s service team to re-evaluate and avoid costly mistakes with launching the service plans in their existing configurations.
©Healthcare Research & Analytics. All rights reserved 2020.
Recent Case Studies
Case Study Business ObjectiveSituation: A time-critical emergency medication delivery system used widely by EMTs and military medics was being considered for use in intensive and critical care with an entirely new group of users. At the same time, the concept was...
Case Study Business ObjectiveSituation: This client was interested in understanding the market opportunity for a new product in China and wanted to identify regional differences, usage, types of products used, current prices, reimbursement and willingness to pay, etc....
Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new cardiovascular product and needed to gauge cardiologists perceptions of key messages and the likelihood to drive usage; prioritize claims that support brand...
Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing to launch an IV formulation of a well-established oral drug for use in hospitalized patients. The client wanted to determine the optimal communication strategy for physicians at...
Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new oncology product and needed to understand personas, product usage patterns, products used, ability to affect change within their practice and develop an actionable...