Insights

Case Studies

HRA features a selection of client successes propelled by tactical support and research expertise.

Early Design-Phase Human Factors, UK & EU (Medical Device)

Early Design-Phase Human Factors, UK & EU (Medical Device)

Case Study Business ObjectiveSituation: A time-critical emergency medication delivery system used widely by EMTs and military medics was being considered for use in intensive and critical care with an entirely new group of users. At the same time, the concept was...

US Hospital-based Automated Solution (Medical Device)

US Hospital-based Automated Solution (Medical Device)

Case Study Business ObjectiveSituation: This client was planning to release new service plans for an existing line of hospital-based automated solutions and wanted to understand their existing customer receptivity to the attributes of the proposed service plans....

Global Opportunity Analysis (Pharmaceutical)

Global Opportunity Analysis (Pharmaceutical)

Case Study Business ObjectiveSituation: This client was interested in understanding the market opportunity for a new product in China and wanted to identify regional differences, usage, types of products used, current prices, reimbursement and willingness to pay, etc....

Global Message Testing (Pharmaceutical)

Global Message Testing (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new cardiovascular product and needed to gauge cardiologists perceptions of key messages and the likelihood to drive usage; prioritize claims that support brand...

US Brand Positioning and Message Testing (Pharmaceutical)

US Brand Positioning and Message Testing (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing to launch an IV formulation of a well-established oral drug for use in hospitalized patients. The client wanted to determine the optimal communication strategy for physicians at...

US Segmentation (Pharmaceutical)

US Segmentation (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new oncology product and needed to understand personas, product usage patterns, products used, ability to affect change within their practice and develop an actionable...

Research

HRA offers information and data visualization of unparalleled research insights, provided for our partners across the healthcare spectrum.

COVID-19 Impact on Oncology

COVID-19 Impact on Oncology

COVID-19 Impact on Oncology Oncologists and hematologists are just a few of many healthcare providers that have had to quickly adjust their practice amid the COVID-19 pandemic to maintain quality care while also protecting patients and staff. Working with our partner,...

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