Insights

Case Studies

HRA features a selection of client successes propelled by tactical support and research expertise.

Optimizing Content Consumption for HCP specialists

Optimizing Content Consumption for HCP specialists

Case Study Business ObjectiveClient was seeking to understand the value of their position in the marketplace when compared to industry competitors and improve the experience for their subscribers.Situation: A trusted news source for breaking drug approvals, pipeline...

Early Design-Phase Human Factors, UK & EU (Medical Device)

Early Design-Phase Human Factors, UK & EU (Medical Device)

Case Study Business ObjectiveSituation: A time-critical emergency medication delivery system used widely by EMTs and military medics was being considered for use in intensive and critical care with an entirely new group of users. At the same time, the concept was...

US Hospital-based Automated Solution (Medical Device)

US Hospital-based Automated Solution (Medical Device)

Case Study Business ObjectiveSituation: This client was planning to release new service plans for an existing line of hospital-based automated solutions and wanted to understand their existing customer receptivity to the attributes of the proposed service plans....

Global Opportunity Analysis (Pharmaceutical)

Global Opportunity Analysis (Pharmaceutical)

Case Study Business ObjectiveSituation: This client was interested in understanding the market opportunity for a new product in China and wanted to identify regional differences, usage, types of products used, current prices, reimbursement and willingness to pay, etc....

Global Message Testing (Pharmaceutical)

Global Message Testing (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new cardiovascular product and needed to gauge cardiologists perceptions of key messages and the likelihood to drive usage; prioritize claims that support brand...

US Brand Positioning and Message Testing (Pharmaceutical)

US Brand Positioning and Message Testing (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing to launch an IV formulation of a well-established oral drug for use in hospitalized patients. The client wanted to determine the optimal communication strategy for physicians at...

US Segmentation (Pharmaceutical)

US Segmentation (Pharmaceutical)

Case Study Business ObjectiveSituation: A major pharmaceutical company was preparing for launch of a new oncology product and needed to understand personas, product usage patterns, products used, ability to affect change within their practice and develop an actionable...

Research

HRA offers information and data visualization of unparalleled research insights, provided for our partners across the healthcare spectrum.

Pharmacy Times® OTC Guide

Pharmacy Times® OTC Guide

2021Pharmacy Times® OTC Guide© Working with U.S. News & World Report and Pharmacy Times®, HRA conducted a survey for the 2021 Pharmacy Times® OTC Guide©. This survey measured how often pharmacists recommended certain brands to their patients....

2020 DPR OTC Survey Winners

2020 DPR OTC Survey Winners

2020 Survey Winners Good oral hygiene is a major contributor to overall health. To ease the process of at-home oral care product selection and ultimately promote the importance of dental hygiene and the products used to achieve it, Dental Products Report® (DPR)...

COVID-19: Top 5 Pharmacy Trends

COVID-19: Top 5 Pharmacy Trends

COVID-19: Top 5 Pharmacy Trends In the wake of COVID-19, pharmacies responded quickly to the rapidly changing environment brought on by the pandemic. Through working with our partner, Pharmacy Times®, our recent Rapid Research Report swiftly fielded and surveyed 450...

COVID-19 Impact on Oncology

COVID-19 Impact on Oncology

COVID-19 Impact on Oncology Oncologists and hematologists are just a few of many healthcare providers that have had to quickly adjust their practice amid the COVID-19 pandemic to maintain quality care while also protecting patients and staff. Working with our partner,...

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