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HRA Today Update for the Week of 2/26

Hello and Welcome to HRA Today. I am Jyoti Parmar. 
This is the HRA Update for the week of February 26th. 
    
Leading the news this week: 

Researchers from Yale university, Boston university and the University of Pennsylvania completed a genome wide association study. Through this research they were able to identify a genetic variation that appears to be linked to opioid dependency. Additionally, they highlighted how big data remains limited in predicting outcomes for individual patients.

Visit HCA news.com to read the full article. 

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In other news, HRA is excited to present their newest webinar titled, “Outcome- Based Contracts: Payer Perspective on their value.” HRA investigated the payer perspective on whether these contracts will shift pharmaceutical spending to more effective drugs. 

In this interactive webinar, we will discuss, the benefits of these contracts for pharmaceutical manufacturers, their limitations from the payer perspective and actionable insights on what you need in place to make these successful.

Be sure to Register and attend the informational webinar on March 29th at 1pm Eastern. 
Now Shifting focus onto our conferences, 

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HRA will be in Nashville, Tennessee from March 16th through the 19th for the American Pharmacists Association. For this once-a-year event, you can access your target market to measure their thoughts on your product or service during all stages of the product life cycle.

While you are there, meet our team and see how they can help you with your rapid-results conference research and market intelligence needs! If you have any interest in joining us, contact our senior account director Mike Schwebel at mschwebel@hraresearch.com.

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This is Jyoti Parmar that’s it for this week’s brief, we’ll talk to you again next week on HRA Today. 
And check back with HRAresearch.com or HCAnews.com  for the latest updates! 
 
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