Case Study

Global Opportunity Analysis (Pharmaceutical)

Business Objective

A global pharmaceutical client was interested in understanding the market potential for a new cardiovascular product in China.

Situation:

This client was interested in understanding the market opportunity for a new product in China and wanted to identify regional differences, usage, types of products used, current prices, reimbursement and willingness to pay, etc.

 

Approach:

  • Quantitative interviews were conducted with 200 Cardiologists across different cities in China, in order to determine study volume, type of practice and current products used.

Outcome:

  • The insights uncovered from this study showed that there were 4 distinct opportunities across 4 segments in China with unique components related to volume, penetration and potential.
  • In addition, we were able to identify tier 1 and tier 2 priorities related to current pricing, volume discounts and prescribing preferences.

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