US Hospital-based Automated Solution (Medical Device)

US Hospital-based Automated Solution (Medical Device)

Case Study US Hospital-based Automated Solution (Medical Device) Business Objective A medical device company was preparing to release new service plans for an existing line of hospital-based automated solutions and wanted to understand customer receptivity. Situation:...
Global Opportunity Analysis (Pharmaceutical)

Global Opportunity Analysis (Pharmaceutical)

Case Study Global Opportunity Analysis (Pharmaceutical) Business Objective A global pharmaceutical client was interested in understanding the market potential for a new cardiovascular product in China. Situation: This client was interested in understanding the market...
Global Message Testing (Pharmaceutical)

Global Message Testing (Pharmaceutical)

Case Study Global Message Testing (Pharmaceutical) Business Objective In preparation for launch, our client wanted to develop and optimize messaging for a new cardiovascular product. Situation: A major pharmaceutical company was preparing for launch of a new...
US Segmentation (Pharmaceutical)

US Segmentation (Pharmaceutical)

Case Study US Segmentation (Pharmaceutical) Business Objective To create actionable segmentation of US medical oncologists in order to determine early adopters and priority targets at launch and post-launch. Situation: A major pharmaceutical company was preparing for...