Accelerating Insights to Support Your Commercial Strategy

Select a Phase to learn how HRA® creates value to every stakeholder at every stage of development, or select Conferences to discover how our live conference research can provide the answers you need.

Phase II

Pre-Launch

Phase III

Launch

Phase IV

Post-Launch

Conferences

Opportunity Assessment
  • How do key stakeholders respond to target product profile?
  • What drives interest (clinical, non-clinical)?
Market Landscape
  • What are current treatment patterns?
  • What perceptions of the market and competitors drive decision-making for HCPs?
KOL Influence Mapping (National, Regional, Local)
  • Who are the key thought leaders to engage at a national, regional, local level and why?
  • Which physicians do colleagues turn to for advice and guidance?
Patient Journey (Buying Process)
  • What is the connection between key stakeholders throughout the decision-making process?
  • What factors influence treatment choice (eg, guidelines, etc)

Now whenever I have the need to understand the market landscape for a new indication, I know exactly who to come to.

Associate Director, Global Market Research

Global Pharmaceutical Company

See our phase III / launch strategy