Accelerating Insights to Support Your Commercial Strategy
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- How do key stakeholders respond to target product profile?
- What drives interest (clinical, non-clinical)?
- What are current treatment patterns?
- What perceptions of the market and competitors drive decision-making for HCPs?
KOL Influence Mapping (National, Regional, Local)
- Who are the key thought leaders to engage at a national, regional, local level and why?
- Which physicians do colleagues turn to for advice and guidance?
Patient Journey (Buying Process)
- What is the connection between key stakeholders throughout the decision-making process?
- What factors influence treatment choice (eg, guidelines, etc)
Now whenever I have the need to understand the market landscape for a new indication, I know exactly who to come to.
Associate Director, Global Market Research
Global Pharmaceutical Company