Accelerating Insights to Support Your Commercial Strategy
Select a Phase to learn how HRA® creates value to every stakeholder at every stage of development or select Conferences to discover how our live conference research can provide the answers you need.
- How do key stakeholders respond to target product profile?
- What drives interest? Is it clinical? Non-clinical?
- What are current treatment patterns?
- What perceptions of the market and competitors drive decision-making for HCPs?
Key Opinion Leader (KOL) Influence Mapping (National, Regional, Local)
- Who are the key thought leaders to engage at a national, regional, local level and why?
- Which physicians do colleagues turn to for advice and guidance?
Patient Journey (Buying Process)
- What is the connection between key stakeholders throughout the decision-making process?
- What factors influence treatment choice (eg, guidelines, etc)?
Now whenever I have the need to understand the market landscape for a new indication, I know exactly who to come to.
Associate Director, Global Market Research
Global Pharmaceutical Company