Accelerating Insights to Support Your Commercial Strategy
Select a Phase to learn how HRA® creates value to every stakeholder at every stage of development, or select Conferences to discover how our live conference research can provide the answers you need.
Phase II
Pre-Launch
Phase III
Launch
Phase IV
Post-Launch
Conferences
Opportunity Assessment
- How do key stakeholders respond to target product profile?
- What drives interest (clinical, non-clinical)?
Market Landscape
- What are current treatment patterns?
- What perceptions of the market and competitors drive decision-making for HCPs?
KOL Influence Mapping (National, Regional, Local)
- Who are the key thought leaders to engage at a national, regional, local level and why?
- Which physicians do colleagues turn to for advice and guidance?
Patient Journey (Buying Process)
- What is the connection between key stakeholders throughout the decision-making process?
- What factors influence treatment choice (eg, guidelines, etc)
Now whenever I have the need to understand the market landscape for a new indication, I know exactly who to come to.
Associate Director, Global Market Research
Global Pharmaceutical Company