Accelerating Insights to Support Your Commercial Strategy
Select a Phase to learn how HRA® creates value to every stakeholder at every stage of development, or select Conferences to discover how our live conference research can provide the answers you need.
Phase II
Pre-Launch
Phase III
Launch
Phase IV
Post-Launch
Conferences
Strategic Brand Assessment
- What components of our brand strategy are working or not?
- How does our brand strategy need to evolve in view of market changes?
Competitive Landscape Assessment
- What impact does the competition have on our brand and how do we need to respond?
- How are market events affecting commercial potential of our brand?
Performance Tracking: ATUs
- What are the attitudes, perceptions, usage, and how are they changing over time?
- Are key stakeholders adopting my product and why?
Access/Reimbursement Analysis
- How do we ensure most favorable coverage and access for the product?
- What is the value proposition to the payer audience?
Sales Force Effectiveness
- How do the messages that my reps are delivering resonate with key stakeholders?
- What key metrics are having the greatest impact on product adoption by HCPs?
It was a pleasure to work with you. Everything went very well. The Patient Journey Research helped us understand how the patient flows through the system and uncover areas where we can make a difference.
Business Lead, Oncology Marketing
Global Pharmaceutical Company