Jeff Chase is a senior account executive and hands-on project manager overseeing HRA’s major client accounts. He leverages over 25 years’ experience in advertising, public relations, marketing, and market research, driving business development and building client relationships. Jeff is a proven leader in hospital-focused and healthcare conference-based research initiatives, and has developed strong partnerships with nearly every major healthcare market research firm in the industry.
HRA is pleased to announce the addition to our business development team, Mike Schwebel. Mike comes to us from the pharmaceutical industry, has over 11 years’ experience calling on healthcare professionals across the United States, serving their needs, and managing their respective product inventories. After completing his Marketing degree from Miami University, Mike worked on the agency side of the business primarily on healthcare marketing teams that managed pharmaceutical accounts and major consumer brands before moving into sales management.
Mike understands the importance of supporting brands, and their efforts to create awareness and use, to benefit and improve patient care and society. Mike’s primary goal as a Senior Account Director, is to consistently provide the unmatched service and professionalism that you have come to expect from the leading healthcare research and analytics firm. His focus is on our industry leading niche, which is onsite medical conference research managing over 90 conferences per year and conducting 250+ qualitative studies and over 500 iPad quantitative surveys annually.
Skylar Nikpour is our National Accounts Associate. After earning her MBA from Drexel University, Skylar has worked the front lines of the medical device field by creating business plans and FDA protocol databases. On the pharmaceutical side, she helped to develop marketing tactics to reach target audiences which were integrated into their brand commercial plans. HRA® is proud to leverage Skylar’s creative and analytical development skills to design unique research methods that helps our clients gain insights.
With more than 25 years of experience in the pharmaceutical industry, Mike has worked with teams on both the client and vendor sides of the business. Prior to joining HRA, he was the founder and managing director of Outlook Point, LLC, a management consulting firm. Mike has also worked at Schering-Plough, Pharmacia and Novartis with experience spanning the product life cycle, including clinical research, global market research, business development, diversified brands and competitive intelligence. He holds a master’s degree in industrial psychology.
Mike is a believer that “Market research becomes exciting when the project is completed and we work closely with our clients to help them effectively integrate research solutions into their businesses. Our goal as market research professionals must be to deliver beyond expectations so as to make a true impact on clients’ businesses.”
MJ Mazur is an experienced qualitative and quantitative market researcher specializing in the healthcare industry, who is proficient with all aspects of research from study design and questionnaire development through analysis, report production and presentation of implications and insights.
She is an experienced global researcher, having managed a team of international researchers while located in the US and in the UK. Experience working as a public policy researcher for a major public policy research firm, coupled with experience working on the client side for a health insurance payer, in addition to being licensed as a clinical nutritionist allows MJ to bring a broader public health framework to her work as a moderator and quantitative researcher.
MJ received a Bachelor of Science degree in Public Administration, cum laude from the University of Texas and a Master’s in Clinical Nutrition from the Maryland University of Integrative Health.
Roma has over 20 years of broad experience in the healthcare industry. She is an experienced pharmaceutical market research professional with strong knowledge of both qualitative and quantitative techniques. Roma has worked in many therapeutic categories and is well versed in oncology and the managed markets segments.
Prior to coming to HRA®, Roma was employed at a major healthcare consulting firm where she provided market research and consulting services to clients addressing various business needs, including new product development strategies, brand equity management, and competitive evaluations. She has also held administrative positions at Columbia Presbyterian Medical Center, providing management support for the infectious disease and general medicine departments.
Roma holds an MPA in health services management from New York University and a BS in medical laboratory sciences from Hunter College
Roma showcased the topline results of her biosimilar study in the HRA® webinar "The Future of Biosimilars: Boom or Bust."
Joe is an Associate Director handling both quantitative and qualitative projects, focusing primarily in the pharmaceutical and medical device areas. He has designed and implemented studies involving complex methodologies and survey tools, including pricing research, Max-Diff studies, habits and practices studies, market assessment studies, and international studies with physicians in various specialties.
Joe has over 30 years of market research experience. While at HRA, he has designed and managed tracking study for a pneumococcal vaccine product. He has also conducted numerous projects (i.e., attitude & usage, product concept testing, booth effectiveness) for major device manufacturers.
Prior to HRA, he worked for GfK Healthcare where he designed and conducted research to determine physician practice patterns and competitive brand positioning in the areas of Chronic Pain and Alzheimer’s disease. He also served in senior research roles at Quest Diagnostics, where he designed and managed the customer satisfaction measurement program for the company, as well as custom designed attitude & usage studies across a wide variety of disease states. In addition to his work in the healthcare arena, Joe has also held several research positions at AT&T, focusing on the business-to-business marketplace. Joe holds a BBA in Marketing from Baruch College.
Joe has lead many different projects at HRA® . His most recent project is the upcoming webinar "Blockchain's Implication for Healthcare." Joe has also showcased his work in the infectious disease landscape with his webinar "Areas of Opportunity in the Infectious Disease Space."
Sandy is an Associate Research Director at HRA. She has over 15 years of experience in the market research industry, working as a partner with pharmaceutical, medical device and biotech clients. She is a senior level researcher with documented success in managing projects across many therapy areas, including oncology, cardiology, and auto-immune disease. Sandy directs the full life cycle of research projects for clients, from initial survey design through final analysis and reporting, utilizing well-developed quantitative and qualitative skills. Her expertise includes extracting findings from the data, turning them into written and illustrated reports that focus on key takeaways with big picture vision.
Sandy is known for her genuine commitment to quality and client satisfaction, leading many clients to ask for her by name. As an Associate Director, Sandy is responsible for managing a junior analyst, contributing to the analyst’s growth and professional development.
Sandy graduated magna cum laude from Montclair State University, and holds a B.A. degree in Psychology.
Sandy spoke with Ed Cohen in the HRA webinar "The Changing Landscape of the Pharmacy Practice" to discuss key trends in the pharmacy space. Sandy also lead a wearable healthcare technology survey and discussed the topline insights in "Patient Centricity: Role of Wearable Technology in Patients with Chronic Conditions."
Brenda is an Associate Research Manager and has worked with HRA® for 5 years. Brenda builds client relationships and independently manages several research projects from design to reporting stages. She has experience with TPP evaluation, messaging, brand awareness, ATU research and advanced analytics, referencing drugs or medical devices in various therapeutic areas including allergy, cardiology, diabetes, infectious disease, oncology and ophthalmology.
Prior to coming to HRA®, Brenda was employed as an MBA Co-op at Ortho-Clinical Diagnostics, a Johnson & Johnson Company where she was responsible for coordinating and documenting company-wide healthcare compliance processes. She has an MBA in Marketing from Rutgers University, an MS in Public Health and BSc in Biology.
Brenda was the research lead for our webinar, "Primary Care Physicians' Involvement in Cancer Care," where she and Dr. Laurence Heifetz discussed the changing role of PCPs in oncology.
Carl Schneider is a Senior Market Research Analyst at HRA® providing project and analytic support to HRA®’s qualitative and quantitative research projects.
Prior to joining HRA, Carl spent over 10 years on the payer side working as an analyst and manager in the analytics department of various health insurance companies including Horizon Blue Cross Blue Shield of NJ and Independence Blue Cross in Philadelphia. He served as an analyst and leader on several analytic projects, many of which involved mining millions of rows of medical and pharmacy claims to help provide strategic consulting to internal and external partners. Projects included developing strategies for population health management by risk profiling member populations. In addition, Carl worked closely with Care Management teams to help identify members eligible for disease and case management programs, then worked to analyze the effectiveness of these programs including ROI analysis. While at HBCBSNJ, Carl led a team responsible for the performance analytics and reporting of Accountable Care Organizations and Primary Care Medical Homes that partnered with HBCBSNJ. Other work included extensive analysis of ER utilization and readmission rates.
He also worked at the Center for State Health Policy at Rutgers University as a senior research analyst where his primary responsibility was data management and analysis of a large state health survey.
Carl holds an MA in Social Psychology from the University of Connecticut and a MBA with a concentration in Healthcare Management from Temple University.
Carl showcased his payer expertise in the webinar "Game Changing Advances in the Healthcare Industry: Big Data Implications"
Carl also has lead HRA®'s battle against pediatric cancer in the webinar and upcoming syndicated study "Pediatric Oncology: How to Win the Long-Term Fight."
Kassie is a senior research analyst for the market research team who specializes in both quantitative and qualitative projects. During her time at HRA, she has worked on projects spanning a wide variety of topics, from TPP development to product usability testing.
Prior to joining HRA, Kassie worked for Optum Life Sciences’ patient reported outcomes division. She received her ScB in Cognitive Neuroscience from Brown University, graduating with honors. She then stayed on at Brown to complete her MSc in Cognitive Science. While at Brown, Kassie wrote two theses on the intersection between visual perception, physical action, and the decision making process.
Kassie recently showcased the topline findings of her wearable device study in the HRA® webinar "Patient Centricity: Physician Perspectives on Wearable Healthcare Technology."
Jyoti Parmar is a Market Research Analyst who works cross functionally with the research, and quantitative and qualitative operations teams to provide support on market research studies. She currently assists with survey design, project management, data analysis, writing consultative reports, presentations, and quality checking for both quantitative and qualitative market research projects. In addition, she also performs new methods of advanced analytics concerning Digital landscape analysis. Jyoti is passionate, driven, and highly detail oriented. She takes full ownership of all projects she is involved with. While at HRA, Jyoti has worked collectively with a team on HRA-sponsored webinars, collected data for conference related research, and worked on tracking studies to assess trends.
Jyoti has enthusiastically taken on the role of a company ambassador by being an on air correspondent for HRA Today News Network that highlights recent medical market research news from the field. She also serves on the Pharmaceutical Market Research Group (PMRG) Young Professionals Committee. Due to her involvement with these initiatives, Jyoti is often referred to as the face of HRA by her colleagues.
Jyoti holds a Master’s Degree in Public Health and a Bachelor's in Biology From St. John’s University. Overall, Jyoti brings her own unique experience in planning and executing research initiatives, and brings her knowledge of Population Health to the analytics team
Rushi joined HRA in April 2017, after graduating from Drexel University where he did his bachelors in Biology. Rushi has an extensive background of scientific research. At Drexel, he worked in a lab in the College of Medicine, where he studied the mechanism of the cardioprotective effects of mitochondrial ion channels. This research accorded him various accolades through national and international forums. Rushi also has experience in pharmaceutical immunologic testing.
At HRA, Rushi aims to utilize the learnings from his experience to better understand and serve the needs of its clients. Rushi works on various quantitative and digital landscape projects. When not at work, he enjoys performing and listening to Indian classical music.
Kajetan is has over 20 years of experience and education in market research, with 15 years focused on the healthcare sector. This includes over 15 years at HRA with several years as a research manager providing actionable results to clients.
Kajetan created HRA’s online market research capability, and drives development of HRA’s HealthAdviser proprietary panel. He possesses a wealth of experience and insight regarding sampling, questionnaire design and quantitative research methods across various therapeutic areas on a domestic and global level.
Patrick began his Market Research career at the NYC political polling firm of Penn, Schoen and Berland. As the Call Center Director, he built and led high-performance teams of Market Research operations on the client and supplier side, for both quantitative and qualitative. He has managed teams for CATI, Advertising, In-person Customer Satisfaction, Mall Intercepts, Mystery shopping and Political Polling. One of his primary highlight was being the Director of the team for the Clinton/Gore ’96 advertising campaign.
Mary Zubicki has worked at HRA in various financial roles for over 20 years. Mary’s current role is the Financial Operations Manager. Mary attends to all the accounting needs for HRA whether that be accounts payable, accounts receivable or contract renewals. Mary is also responsible for negotiating and establishing terms and conditions of contracts with all outside resources.
Françoise LeGrand is a research operations professional with over 10 years of experience in market research project management and operations across the B2B, healthcare and consumer industries.
A few of Francoise's fundamental strengths lie in her astute attention to detail, judicious problem resolution expertise, and exceptional client relationship management. As a Senior Operations Associate, she aids in coordinating and managing internal ventures surrounding the development, planning, and execution of custom quantitative research during the full life cycle of each study under her supervision.
Françoise is a devoted team player who focuses on supporting HRA in exceeding their goals all while continuing to provide unprecedented quality in services and deliverables.
Françoise graduated from Montclair State University and holds B.S. degrees in Marketing and Finance.
Diana Antonini has over 7 years of experience in healthcare market research. She is among a very talented team of Project Managers who oversee the multiple facets of every Qualitative Study. Her ability to multi-task, her proactivity and commitment to quality and detail have resulted in excellent client relationships.Diana graduated from East Stroudsburg University in PA with a Bachelor’s Degree.
Adrian is a Data Analyst primarily handling Database Warehousing. He conducts various Database Warehousing techniques and Analysis. He works with applying models and analytics into maintaining and growing an internal warehouse database. Also, he maintains Data Warehouse integrity by performing routine Data Maintenance. Using methods of Big Data Analysis, he provides support for Qualitative and Quantitative research efforts, primarily focusing techniques on recruiting strategies. While at HRA, he has also managed various Qualitative projects focusing from new product development to survey response initiatives.
He is also a graduate of the Data Mining and Predictive Analytics program from St. John’s University. During his time working as a Graduate Assistant at St. John’s, Adrian partnered with the Data Modeling Department there to create criteria to further the Analytics program as well as collaborated to create various Predictive Models for evaluations within the University and its programs effectiveness.
Esha is a graduate of Thomas Jefferson University with a Masters Degree in Public Health, along with a B.A. from Rutgers University in Political Science, Economics and Public Service. Esha’s graduate career has consisted of research within a variety of different areas; ranging from creating program design and evaluation methods for a pilot community medicine program at Wills Eye Hospital, to creating a health education-based guidebook resource for the Children’s Hospital of Philadelphia. Prior to joining HRA, Esha has formed a strong professional background that consists of qualitative and quantitative data analytics, economic analysis and project management. These skillsets make her a terrific asset to the market research operations team.
Ryan joined HRA in February 2018, after graduating from Ramapo College of New Jersey with a degree in Marketing and International Business. During his studies, Ryan interned as a Market Research associate for a cutting-edge, clinical trial support company. There, he gained expertise in identifying clinical trends and conducting primary and secondary research. This hands-on experience, coupled with his exposure to the pharmaceutical and healthcare industry, has groomed Ryan to be a valuable asset to the talented Operations team at HRA. Currently, his focus is on facilitating quantitative research throughout the healthcare industry.
Lauren has over 3 years of experience in the healthcare market research industry. She has specifically worked in the qualitative and quantitative research roles. While completing her Master’s degree she was a graduate assistant. Her role as a graduate assistant consisted of providing professors assistance with their research and working on grant money projects. Additionally, Lauren presented at national conferences research findings and was given the opportunity to work on her own designed research study. Lauren graduated Summa Cum Laude from Kean University in Criminology with a concentration in research. Lauren is among a very talented team of Project Managers.