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HRA Research (Hospital Research Associates) to become HRA – Healthcare Research & Analytics
HRA Research (Hospital Research Associates) to become HRA – Healthcare Research & Analytics
Monday, August 1st, 2011
PARSIPPANY, NJ — HRA Research, a leader in the hospital and convention-based market research space, has implemented a major restructure and product expansion and is adopting a new name: HRA – Healthcare Research & Analytics. 

The new HRA – Healthcare Research & Analytics has enhanced the scope and depth of its offerings by adding new capabilities as well as new staff.  Although hospital and convention-based research remain cornerstones of HRA, the new organization is focused on providing consultative custom research that employs more advanced techniques, building a new portfolio of strategic syndicated research offerings, and leveraging new technology to enhance the convention research experience.  To better reflect the expanded services of the new HRA, the company name has changed to HRA – Healthcare Research & Analytics.

“Our new organization, HRA – Healthcare Research & Analytics, has a solid vision and commitment to exceeding the needs of our clients,” said John Maglione, President and General Manager.  “Our unique spectrum of research methodologies, our fresh blend of talent, and our analytical approach create the perfect synergy and insights to help our clients make more informed business decisions.”

The new HRA – Healthcare Research & Analytics will provide clients with custom offerings that help them understand decision-points, stakeholders, and market dynamics across a variety of channels – including both hospital and community settings – employing both univariate and multivariate market research techniques.  HRA’s syndicated studies employ a robust, multi-phase and multi-stakeholder approach to understanding the trends that most greatly impact the healthcare industry.  HRA is currently revamping the deliverables for its flagship Data Audits, with a fresh, new, user-friendly delivery interface.  And finally, HRA – Healthcare Research & Analytics continues to leverage its market leadership in convention research, enabling a geographically-dispersed, untapped respondent base that is unencumbered by day-to-day demands in the office setting.  

“Many of our clients know us for being the convention market research provider, or for our experience in the hospital,” said Maglione.  “But our new organization provides much more than our traditional offerings as we are looking to increase the value proposition to our clients – in each and every engagement.” 

In addition to John Maglione’s recent appointment, the executive team is comprised of John Mitchell, Executive Director, Research Strategy; Lisa Fox, Executive Director, Strategic Syndicated Research and Data Audits; Kevin Kelly, Executive Director, Technology & Operations; and Mark Antonacci, Executive Vice President, Sales.

HRA – Healthcare Research and Analytics is a subsidiary of MJH & Associates, a healthcare publishing company that reaches nearly every sector of healthcare professionals, providing resources and information to physicians, pharmacists, managed care professionals, and many others. MJH & Associates combines the power of an established network of publications and websites with the customer service focus and customization capabilities of a boutique firm.
 
400 Lanidex Plaza
Parsippany, NJ 07054
(973) 240-1200