Healthcare Reform in the Hospital: Implications for the Pharmaceutical, Biotech, and Medical Device Industries

March 2012

An exploration of the practical implications of healthcare reform.

The hospital channel is among the first to feel the immediate impact of the Patient Protection and Affordable Care Act (PPACA). Changes to hospital reimbursement paradigms to reward or penalize based on quality are generating significant implications on hospital structure, operations, and policies – driving the need for new strategies and areas of focus among pharmaceutical, biotech, and device companies vying for market share in this space.

HRA’s Healthcare Reform in the Hospital provides a complete and robust research based perspective on the issues shaping the future of this market:

Actions hospitals have taken, and plan for, to prepare for change under Healthcare Reform Prioritization of the tenets of Value Based Purchasing How hospitals are balancing conflicting needs to reduce length of stay while mitigating risks for readmission Importance of Healthcare Reform to hospital policy and decision-making Key influencers, and implementers of reformrelated policy

Hospitals’ interest in, and participation in ACOs Differences in approach and effectiveness across hospital types and demographics (e.g., system affiliations, geography, size, DSH status, for profit/non-profit status, hospital philosophy, and more ) Unmet needs of hospitals in light of Healthcare Reform The role of the Hospitalist, Director of Pharmacy, Administrator, and various committees in affecting change at the hospital And more…

Applications

Formulate and execute strategies relative to hospitals’ evolving business paradigms resulting from Healthcare Reform Leverage current and emerging decisionmakers in the hospital for more targeted promotion of products and services

Differentiate hospital needs, vis-à-vis Reform, based on hospital  type and level of affiliation in systems Ultimately forge stronger partnerships with hospitals and hospital systems

Healthcare Reform in the Hospital is powered by robust, cross-stakeholder primary market research, including the perspectives of Directors of Pharmacy, Hospital Administrators, Hospitalists, and Key Opinion Leaders from both stand-alone institutions and hospitals that are part of a system.