Consultative Custom Research

The guiding philosophy for HRA’s custom research is that we must provide our clients with strategic guidance to help make decisions that will improve their bottom line. HRA’s custom services provide analytical tools to understand both pharmaceutical and medical device products at every stage of the lifecycle. Methods include:

KOL Research - Exploratory, Mapping, etc. TPP and Concept Testing Choice Modeling (patient conjoint) Choice Modeling (medical device: conjoint, discrete choice, max diff) Patient flow analysis Patient perspectives Patient profiling Unmet needs analysis (patient and physician) Segmentation (patient, physician, hospital) Product and Company Positioning Research

Product Profile/ Clinical Trial Scenarios Hospital Launch Strategies/ Hospital Mapping Pricing Product and Prototype Testing (medical device) Message Development and Testing Promotional Campaign Effectiveness ATU/Tracking Booth evaluation/effectiveness Brand development and equity Customer satisfaction/Loyalty

 
Leveraging its database of 200,000+ U.S. physicians and healthcare specialists, HRA is a leading provider of online research studies. The combination of HRA’s proprietary online physician panel (with over 35 physician specialty categories) and its online and mobile research solution enables healthcare companies to quickly, efficiently and cost-effectively conduct market research programs with many different physician and health specialties.