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Parsippany, NJ – April 2010 –
HRA Research has announced the introduction of a new
syndicated study that will profile a growing specialty - practice
trends, drugs prescribed, information needs, and unique promotional
opportunities. On the heels of its very successful and impactful
syndicated study group that includes such stalwarts as Medical
Trends in Hospital Formulary and Hospital Operating Rooms, the
Hospitalist Study carries on an HRA traditional of providing timely
and accurate reporting of activity in the hospital setting.
The report is based on quantitative and qualitative primary
research with hospitalists and will be published and ready for distribution in
April 2010. “The Hospitalist Study will help pharmaceutical marketers
understand the role and influence of this growing specialty. This will in turn
guide them in enhancing the targeting of their marketing programs to this
specialty,” said Dilip Phadnis, HRA Director of New Product Development.
For further
information contact Jack Lepping at
jlepping@hraresearch.com
or 973-240-1190 to purchase the study
HRA Research is a leading market research company that specializes
in the pharmaceutical, biotechnology and medical device industries.
Our complete portfolio of syndicated products and custom research
services provides our clients with actionable intelligence from the
office and hospital setting. HRA utilizes both quantitative and
qualitative research tactics to gather data on healthcare products
at every stage of their lifecycle. For additional information on
syndicated studies, please contact Jack Lepping at
jlepping@hraresearch.com
or 973-240-1190.
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