Delivering Insights on the Shifting Healthcare Landscape
At HRA, we pride ourselves on being leaders within the integrated health and accountable care space, helping our pharmaceutical, biotechnology, and medical device clients understand and respond to the impact that channel consolidation, corporatization, and value-based healthcare is having on their business.
Driving Understanding of Cardiology Care in the Integrated Health Market
HRA’s strategic study, Integrated Health Systems: Unlocking the Potential of the Changing Cardiology Market, helps pharmaceutical, biotechnology, medical device, and diagnostics companies maximize sales and marketing value by understanding the structure, management, and needs of health systems with a focus on cardiology care.
Enhancing traditional qualitative approaches with biometric science
HRA’s Biometric Emotional Sensory Testing™ approach assesses and measures the relevant aspects of real-time HCP experience and behavior to highlight immediate, subconscious response to stimuli for deeper insights when paired with traditional qualitative approaches.
Delivering Timely Insights from the Readership of the Nation’s Premier Managed Care Journal
HRA has partnered with the American Journal of Managed Care, the premier peer-reviewed journal of the managed care market, to offer AJMC Pulse™, a multi-stakeholder panel of managed care professionals designed to provide our clients with turnkey access and quick insights to drive critical business decisions.
HRA is Your Partner in Device Development
No matter what stage of development your device is in, HRA leverages the right mix of quantitative, qualitative, and hands-on product testing techniques to provide you with the right intelligence at the right time.
Determine How and Where to Target your Promotional Efforts
HRA’s Hospital Buying Process methodology helps brand teams understand the complex web of stakeholders and decision points involved in hospital-based purchasing, and presents it in a way that is streamlined and actionable.
WHO WE ARE
HRA is a boutique healthcare market research and consulting firm, leading the market with understanding the impact of integrated health and accountable care.
WHAT WE DO
HRA’s research and consulting services drive insights across key customer channels, including healthcare networks, managed care organizations, and pharmacy.